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Kremlin-aligned actors have ushered in a new era of propaganda by taking advantage of social media’s algorithms. Abit Hoxha argues that not reacting to fake news allows the algorithm to bury it, thereby reducing its impact.
For more than two decades, disinformation in Kosovo has fueled ethnic hatred, legitimised violence, enabled terrorism, and, in some cases, led directly to murder.
Kremlin-aligned actors are exploiting instability in the Western Balkans in an attempt to populate Artificial Intelligence with false information that will feed their narratives. An AI prompt on the 1999 NATO bombing shows how well Russian propaganda has adapted to manipulating AI.
Kosovo’s elections remain a prime target of coordinated disinformation campaigns by Russia, Serbia, and various extremist groups, all of which aim to erode trust in institutions and undermine the country’s democratic legitimacy.
Russia’s invasion of Ukraine was followed by sanction packages targeting state-controlled Russian media platforms. Several Balkan countries—including Kosovo and Albania—decided to block access to Kremlin-controlled outlets, however Kremlin’s information tactics have continued to penetrate the region, with disinformation now reaching audiences through alternative channels.
